Alphabet Raises Monthly YouTubeTV Price by 30% to $64.99

Subscribers of Alphabet‘s (NASDAQ: GOOG)(NASDAQ: GOOGL) YouTube TV will have to reach a little deeper into their pockets if they want to keep watching the streaming video service. Effective on Tuesday, YouTube TV’s “base plan” now costs $64.99 per month, up from the previous level of $49.99 and nearly double the $35 the service was priced at its rollout.

Clearly anticipating negative consumer reaction to such a steep increase at an economically challenging time, YouTube wrote in its official blog that “this new price reflects the rising cost of content and we also believe it reflects the complete value of YouTube TV, from our breadth of content to the features that are changing how we watch live TV.”

Image source: Getty Images.

The main reason for the bump is the addition of content from ViacomCBS (NASDAQ: VIAC). Eight of the company’s channels will be available through the service, a lineup that includes Comedy Central, BET, MTV, and Nickelodeon. Many popular programs broadcast on these channels, such as The Daily Show With Trevor Noah and SpongeBob SquarePants.

More ViacomCBS channels will be made available through YouTube TV at a later date that has not been specified. Among others, these include NickToons and MTV Classic.

With the new ViacomCBS channels, YouTube TV now has over 85 in total included in its base plan. Additionally, premium channels HBO Max and Cinemax can be added, although these incur additional charges.

YouTube TV, an extension of the long-established video clip website YouTube, launched with much fanfare in February 2017. Alphabet, one of the most sprawling tech companies on the market, does not break out the financial results of the service.

On Tuesday, the share price rises of both classes of Alphabet stock lagged behind the broader market slightly.

10 stocks we like better than Alphabet (A shares)
When investing geniuses David and Tom Gardner have a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.*

David and Tom just revealed what they believe are the ten best stocks for investors to buy right now… and Alphabet (A shares) wasn’t one of them! That’s right — they think these 10 stocks are even better buys.

See the 10 stocks

*Stock Advisor returns as of June 2, 2020

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. Eric Volkman has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Alphabet (A shares) and Alphabet (C shares). The Motley Fool has a disclosure policy.

You May Also Like

About the Author: Over 50 Finance